+35% revenue per branch with AI advice at POS
How MöbelHaus Braun digitalized purchase consultation with the POS Agent and increased revenue across all branches by 35%.
Too few advisors for too many customers
MöbelHaus Braun operates 6 branches with over 15,000 products. On weekends and promotion days, the advisory team was regularly overwhelmed - customers waited up to 20 minutes for consultation or left without buying.
At the same time, consistent product knowledge was lacking: Not every advisor knew all 15,000 items. Cross-selling potential remained untapped as advisors focused on their core areas.
Digital purchase advice directly at the point of sale
Interactive Terminals
Touchscreen terminals in every branch where customers can immediately start AI-powered consultation.
Personalized Recommendations
Based on customer wishes, the AI recommends matching products, alternatives and complementary items.
Cross-Selling
The POS Agent knows all 15,000 products and suggests intelligent combinations - for higher basket values.
Real-time Analytics
Dashboard with live data on consultation rates, conversions and most-asked products per branch.
12 weeks - from pilot to +35% revenue
Pilot Phase: 2 Branches
POS Agent installed on 2 terminals. Product database with 3,200 items integrated. First customer conversations and consultations at the digital terminal.
Rollout to 6 Branches
Expansion to 12 terminals in 6 branches. Cross-selling recommendations activated. The agent learns from customer interactions and improves its recommendations.
Full Operation & Optimization
All branches live. Online widget complements the in-store POS Agent. Revenue per branch increases by 35% compared to the same period last year.
What this case study shows
Digital purchase advice at POS measurably increases branch revenue - in this case by 35%.
The AI knows all 15,000 products and recommends matching cross-selling combinations.
Customer wait times drop to zero - the POS Agent advises immediately.
42% conversion rate shows: customers trust AI-powered advice.
The sales team is relieved and can focus on complex consultations.
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