AI training and workshops
for marketing and sales teams.
When after the AI rollout everything stays the same
The licences are bought and the first introduction has taken place. On the Monday after, it is still open which task in marketing or sales AI should take over.
The team knows ChatGPT. Nobody has decided where it is used in the process from enquiry to quote.
A general introduction shows what AI can do. Whether it changes anything for your leads, your calls and your CRM only shows when you work on your own process.
Management is supposed to decide without having seen what AI looks like in its own case.
First your own process, then the tool.
Depending on the goal, we train your team in using AI or work with it on a process from its daily work.
What we train
AI in daily work: Your team learns how to use AI tools in everyday marketing and sales work and what to watch for when handling customer data.
Workshop on your processes: We map a process from your daily work, collect the points where AI helps, show our agents live at those points and agree on the first case with you.
Training on your solution: Before a solution we built goes live, we train the people who will work with it: how to read the results in the dashboard, when the agent hands over to them and what they adjust themselves.
Architecture workshop before the integration: Before we connect to your CRM or phone system, we decide with your IT what gets connected.
We train in four formats
Image: AI-generated.
Talk for your team
One of our founders speaks to your whole team: what AI takes over in marketing and sales today and where a person still decides.
Image: AI-generated.
Workshop in small groups
Your team works in small groups on a real process from your daily work. At the end you have the first case to start with.
Image: AI-generated.
One to one
One person from your team works alone with one person from ours, on their own tasks.
Image: AI-generated.
Online
The training runs in a video call. Your team joins from their own desks, across several locations too.
How a training works with us
Request
You tell us via the contact form which team should take part and what it should be able to do afterwards.
Proposal
We suggest a topic, a format and a date. For a workshop we clarify beforehand which process goes on the table and which of your systems have interfaces.
Delivery and after
We train on site or online. After a workshop you have a first case with next steps; on request we implement it.
What AI training for employees in marketing and sales should deliver
It starts with the tasks your team does every week: following up on leads, answering enquiries, writing content. Afterwards everyone should know which of these tasks an AI takes over and where a person decides.
Before you book, ask whether the training works with tasks from your own business or with someone else’s examples.
With us, the team that builds and runs the agents does the training. So we don’t show what AI might be able to do some day, but what our agents do in sales and marketing today.
GO TO KI was built by three founders who come from sales and marketing themselves, among others from car retail, medical technology and e-commerce. Who the three are is on our team page.
Book it on its own or as the start of a project
You book training and workshops as a service of their own. Afterwards you decide whether and with whom you continue.
A workshop can also be the first step of a larger project: before AI consulting for marketing and sales, before setting up the Sales Agent for outbound calls or before AI automation for your processes.
Who is AI training for?
Management: You want to see what AI changes in your own process before budget is spent.
Head of sales: Your team spends more time on research, follow-ups and CRM upkeep than on conversations. In the workshop we find the step AI can take over first.
Head of marketing: Too much time is lost between campaign and first call, or content for the website is left undone.
Whole teams: They should use AI confidently in daily work. The talk or the training on AI in daily work fits that.
Teams that will soon work with an agent: They get to know the solution before it goes live.
Your IT: In the architecture workshop we decide together what gets connected.
Training
Which team
do we train first?
Tell us who should take part and where things are stuck today. We will suggest a topic, a format and a date.
- Talk, workshop, one to one or online
- On site with you or in a video call
- On its own or as the start of a project